President is undoubtedly a limiting title for someone with Lisa Trachtman’s extensive experience and role at Strata-Media. Since joining Strata in 1998, Lisa has served as production manager and senior account executive before her promotion to vice-president in 2001. In March, 2009, Lisa was named President of Strata-Media to oversee operations and sales as well as lead both creative and account teams to ensure quality, client satisfaction and overall agency success. Lisa has successfully branded and increased market share for dozens of companies including MicroVention-Terumo, IDEV Technologies, Endocare, Cardiogensis and Watson Pharmaceuticals, building on her extensive experience in managed care marketing, medical device product launches and brand-building strategies. Non-healthcare clients include Alliance Bank, Sage Community Group, and supporting marketing efforts of New Century Mortgage, No Red Tape and Kerr Dental.
In 1987, Lisa began her career at RW Advertising in Studio City, CA as a media assistant and copywriter working on entertainment industry clients. In 1991, Lisa was later named partner and president of West Beach Advertising, a Malibu, CA full-service agency focusing on super regional shopping centers and individual merchant advertising. In 1993, Lisa joined The Marketing Workshop in Fountain Valley, CA, as a senior account executive eventually taking on added responsibilities including media supervisor and production manager. The Marketing Workshop eventually evolved into TAG (The Andelman Group). Wishing to concentrate on a single niche, Lisa focused solely on production management, honing her skills and mastering vendor relations, creative collaboration. pre-press, printing techniques and quality control.
Lisa has served on the Board of Directors for both APAOC as President and the Orange County Advertising Federation as Treasurer and C0-ADDY Chair.